We're Purveyors of "The Good Old Days"

Serene New England

A blend of raw honesty and curated natural beauty, Serene New England is a lifestyle blog about everyday enchantment on the coast of southern Maine. Est. April 2017. Also on Instagram.


High quality authentic vintage stock illustration

For over fifteen years we've been a leading provider of commercial use vintage Christmas and Holiday stock illustration from the Victorian Era through the 1960s. Our clients worldwide include Fortune 500 companies as well as small ad firms, graphic designers, product manufacturers, non-profits, retailers and small businesses.


Book: american women didn't get fat in the 1950s

Is it really true that American women didn’t get fat in the 1950s? Detailed gender-specific data wasn’t published during the 50s, but an early 1960s government sponsored survey revealed that women aged 20-29 were, on average, a little over thirty-four pounds lighter than women in the same age bracket today! Women aged 30-39 were about thirty pounds lighter!  

What did women know or practice back then that kept them immune from an obesity epidemic? Could it be a matter of simply not consuming high fructose corn syrup or fast food? Did they all smoke and therefore were thin? Not so fast. The root of the problem is far more expansive!

In our book you will be given access to many of the 50s slimming secrets women knew. It reveals pre-BMI medical metrics for healthy weight and eating which were far more stringent and based upon medical studies instead of comparing people to a norm. Also included are vintage US government food recommendations and an examination of the psychological climate and marketing practices to women in the 50s. You’ll find suggestions for integrating “outdated” healthy practices and attitudes into your diet to combat and replace the toxic practices and processed foods prevalent today often mistaken for “progress.”

For almost three months our book was in the top 100 diet books on Amazon Kindle and at one point was a top diet book on Amazon.

Retro Christmas cards printed on recycled paper

Hillstock Greetings are holiday reproduction cards and stickers imprinted with vintage images from the Art Deco period through the groovy mod 1970s onto 100% recycled cotton rag archival card stock with acid-free inks. Hillstock Greetings are manufactured and printed in our Maine design studio. After over a decade of production we have retired our exisiting line. We hope to bring a new retro line to market sometime in the future.